Dirga Isman.
[ your fractional cmo ]
Uraga Digital
Professional Summary
I am a business growth architect operating at the intersection of Digital Marketing, Automation Technology, and Investment Strategy. As the Founder and CEO of Uraga Digital Agency, I have managed over IDR 1 Billion in ad spend and scaled 300+ brands (SMEs & B2B) by combining creative aesthetics with rigorous performance metrics.
Beyond agency leadership, I serve as a Lead Strategist for Kanca, where I leverage WhatsApp API and AI automation to build efficient CRM ecosystems. This combination of experience allows me to view your business holistically: I don't just "run ads"—I build sustainable, investable, and tech-enabled growth engines.
Uraga Digital Agency
Founder & CEO | Malang, IndonesiaLeading a 30+ person team to deliver comprehensive digital transformation services.
Scale & Performance: Successfully handled 300+ brand portfolios, generating over 10M views and managing >1 Billion IDR in ad spend with an average ROI of >10x.
Strategic Growth: Developed the proprietary "Brandformance" framework, integrating brand identity with aggressive performance marketing (Meta Ads, TikTok Ads, CPAS).
Business Impact: Delivered tangible results, such as scaling a custom souvenir business from 50M to 500M/month (10x growth) and achieving 350M/month for a fashion retail client.
Kanca (WhatsApp API Platform)
Lead Strategist (Advisory)Tech & Automation: Architecting CRM and lead generation flows using WhatsApp API and AI automation to maximize retention and conversion rates.
Ecosystem Integration: Bridging the gap between ad traffic and customer service automation, ensuring leads are nurtured automatically.
MarkPlus Institute
Marketing Plan Certification
Purwadhika Digital School
Digital Marketing 360
Meta (Facebook Blueprint)
Social Media Management
Dicoding Indonesia
Android Development
Foundr
Facebook Ads Masterclass
BNSP Certified
Digital Marketing Professional
Festival UMKM Universitas Merdeka Malang
Narasumber
Politeknik Negeri Malang
Navigating Dunia Digital with Bingkai Karya
UIN Malang
Digital Marketing Speaker
Universitas Brawijaya
Islamic Entrepreneur Day
Permata Bank
Content Creator Bootcamp for Inclusive
KPP Pratama Rungkut
Business Development Services
Workshop P2Humas - Semarang
Story Telling Videografi
Legalisasi.com
Webinar Digital Marketing: "Optimasi Sosial Media"
Wonderful Tourism Community
Webinar Pariwisata di Era Digital
Universitas Brawijaya 2023
Mentor di Wirausaha Merdeka
UIN Malang
Digitalpreneur Speaker
Fastmoss
Peluang Affiliator
Radar Malang
Pembekalan Digital Creator Duta Hijab
And more...
Various workshops and seminars
Hey, I'm Dirga. Nice to meet you.
Sejak mulai berkecimpung di Digital Marketing, saya telah berkembang menjadi praktisi yang nyaman bekerja di seluruh spektrum pemasaran—mulai dari strategi high-level hingga eksekusi teknis.
Memiliki latar belakang dalam desain konten dan manajemen iklan (Ads), saya memahami bagaimana menggabungkan estetika kreatif dengan target performa bisnis. Ini membuat saya menjadi jembatan antara tim kreatif dan pemilik bisnis, mencari solusi yang tidak hanya indah secara visual, tapi juga menghasilkan conversion.
Membangun komunitas dan berbagi ilmu sangat penting bagi saya. Menjadi mentor dan pembicara terbuka lebar.